University of the West of Scotland

Overview

Business with Marketing (Hons) is a Bachelor of Arts (Hons) degree that combines foundational business knowledge with specialized marketing skills. This course equips you with the ability to plan and assess marketing strategies, utilize data for informed decision-making, and implement practical tools in real-world business environments.

• Award: BA (Hons) Business with Marketing
• Credits: Typically 360 credits for an honours bachelor degree
• Duration: Usually 48 months, subject to entry route
• Delivery: University of the West of Scotland
• Language of instruction: English
• Tuition fees: Vary based on student category and study mode
• Application: Apply via UCAS or the university’s international admissions route

What you'll study

The BA (Hons) Business with Marketing program is structured around a blend of essential business principles and marketing expertise. The specific modules offered may differ depending on the academic year and campus.

Indicative modules may include:

• Understanding Organisations in Business and Society
• Entrepreneurial Thought and Action
• Social Media Marketing
• Creating Sustainable Business
• Operations Management

Learning approach

• Engaging lectures and seminars to develop theoretical insights in business and marketing.
• Hands-on activities designed to enhance planning, research, and evaluation skills.
• Assessment through a mix of coursework and project-based tasks.

Final-year focus

The program culminates in a capstone project or extended research element that enables you to synthesize learning and showcase independent thought. The specifics of this component should be verified with the university.

Entry requirements

Standard entry requirements: Typically BBBB (108 UCAS Tariff points).

Minimum entry requirements: Generally CCC (63 UCAS Tariff points).

Accepted qualifications may include:

• A Levels: BCC (104 UCAS Tariff points)
• T Level: Full T Level with Grade M (120 UCAS Tariff points)
• Scottish Higher: H2/H2/H3/H3
• International Baccalaureate (IB): 24 points
• Scottish Wider Access Programme (SWAP): Access to Humanities (BBB)
• BTEC Extended Diploma: DMM (112 Tariff points)

Specific entry criteria may vary based on previous studies and the option for advanced standing.

Career prospects

Graduates of the Business with Marketing (Hons) program are well-prepared for a variety of career paths in business and marketing sectors. Potential roles may include marketing manager, brand strategist, market researcher, and business development executive, among others. The skills developed throughout the program also provide a strong foundation for those seeking to start their own business or pursue further studies in related fields.