Glasgow Caledonian University

Overview

The International Fashion Branding (Hons) degree at Glasgow Caledonian University is designed to equip students with the essential skills needed to develop, market, and communicate fashion brands on a global scale. This program merges brand strategy, consumer insights, and digital creative practices, preparing graduates for a variety of roles within the fashion industry, including retail, merchandising, and marketing.

• Award: Bachelor (Honours)
• Delivery: On-campus (Glasgow Caledonian University)
• Focus: Fashion brand development, marketing and communication; fashion buying and visual merchandising; digital content creation; internationalisation strategy
• Portfolio: Build a creative portfolio throughout the program
• Industry engagement: Guest lectures and collaborations with fashion retailers and brands
• Language of instruction: English
• Credits/Duration: Please confirm with the university for exact duration and credit value
• Start dates: Please confirm available intakes
• Tuition fees: Please confirm with the university

What you'll study

This Honours degree encompasses both business and fashion-focused modules, progressively emphasizing international brand strategy and digital creative practices.

• Year 1 (Foundation): Establish core knowledge of the fashion industry, consumer behavior, and global culture, complemented by introductory digital content creation.
• Year 2 (Development): Enhance your understanding of brand management and marketing, applying your knowledge to fashion buying and visual merchandising.
• Year 3 (Application): Engage in practical brand communication and promotion, incorporating sustainability considerations and industry-facing creative projects.
• Year 4 (Honours/Strategy): Adopt a strategic perspective on the fashion industry, focusing on internationalisation strategy and effective brand communication across diverse markets.

Example modules include:

• Enterprising Behaviours for the Business Professional
• Fashion Industry
• Consumer Behaviour and Application
• Fashion History and Global Culture
• Digital Content Creation

Note: The full module list, assessment patterns, and any dissertation or capstone details should be confirmed with the university.

Entry requirements

Admission to the program is based on academic qualifications that meet the minimum or standard entry thresholds.

Standard entry requirement:

• UCAS Tariff: 135
• Scottish Higher: BBBBB (or equivalent)
• A Level: AAB (or equivalent)

Minimum entry requirement:

• UCAS Tariff: 90
• Scottish Higher: BCCC (or equivalent)
• A Level: CCC (or equivalent)

GRE/GMAT/GPA: Not specified in the source record.

Career prospects

Graduates of the International Fashion Branding (Hons) program can pursue a range of careers within the fashion industry, including roles in brand management, marketing, merchandising, and retail. The program’s focus on internationalisation and digital practices prepares students to thrive in a dynamic and competitive global market.