Sunway University

Malaysia
2 Scholarships 27 Programs 4 Degree levels
Bachelor

Digital Media Communication (Hons)

Offered at Sunway University, Malaysia
DegreeBachelor
FieldB.A. Digital Media Communication
Duration3 years

Overview

Digital Media Communication (Hons) equips you with the skills to plan communication strategies, create multimedia content, and manage digital campaigns that engage real audiences. You’ll learn how to tell stories across platforms—combining creativity with practical, industry-focused communication training.

About this programme

Overview

Digital Media Communication (Hons) at Sunway University provides a comprehensive education in planning communication strategies, crafting multimedia content, and managing digital campaigns that resonate with audiences. This program combines creativity with practical, industry-relevant training, empowering students to tell compelling stories across various platforms.

What you'll study

The program encompasses a range of core courses designed to enhance your skills and knowledge:

  • Academic and Professional Writing
  • Digital Culture and Society
  • Principles of Mass Communication
  • Creative Thinking
  • Social Media Practice and Influence

Learning Approach:

  • Engage in project-based learning to apply communication theories to real-world digital contexts.
  • Develop a professional portfolio through content creation and campaign-related projects.
  • Enhance professional communication skills, focusing on both writing and presentation techniques.

For a detailed curriculum, including module lists and credit distribution, please visit the program's website.

Entry requirements

To be considered for admission, applicants typically need a minimum GPA of 2.0. Additionally, proficiency in English is required, which may be demonstrated through standardized tests or equivalent qualifications.

Career prospects

Graduates of the Digital Media Communication program can pursue diverse career paths in fields such as digital marketing, public relations, content creation, and media production. The skills acquired during the program prepare students to navigate and thrive in the evolving landscape of digital communication.

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Programme details are indicative and may change — always verify current information with the official university website before applying.