Leeds Beckett University

Overview

The Fashion Marketing (Hons) course at Leeds Beckett University provides an in-depth understanding of how fashion brands develop and thrive. Through a combination of trend analysis, brand strategy, media planning, and visual communication, students gain valuable insights into the fashion marketing landscape. This programme emphasizes the development of practical marketing skills, which are applied within real-world fashion contexts, culminating in opportunities to present work at the end of the course.

What you'll study

The curriculum integrates essential fashion marketing modules with components focused on contextual and visual communication. While specific course content may vary, students can typically expect to engage with the following subjects:

• Visual Communication for Fashion
• Fashion Forecasting
• Fashion Brands
• Contextual Studies
• Customer-Oriented Marketing
• Marketing Media for Fashion

Final-year showcase: In the final year, students complete a significant project that prepares them for careers in fashion marketing, with opportunities to showcase their work during end-of-year events.

Entry requirements

Typical UK entry requirements: Applicants should possess UCAS Tariff Points of 120.

Alternative qualifications accepted: These may include an Access to HE Diploma (overall pass with a minimum of 120 UCAS Tariff Points), T Levels (overall pass with at least 120 UCAS tariff points including a C or above on the core), and the International Baccalaureate (120 UCAS tariff points from at least 3 Highers, with a minimum of 2 at H5 or above).

Career prospects

Graduates of the Fashion Marketing (Hons) programme will be well-prepared for a variety of roles within the fashion industry. The knowledge and skills acquired during the course open doors to careers in brand management, marketing strategy, visual merchandising, and more. Additionally, the experience gained through practical projects and showcases equips students with a competitive edge in the job market.