London Metropolitan University

Overview

The BSc Fashion Marketing and Business Management (Hons) program at London Metropolitan University equips students with essential marketing, commercial, and management skills applicable across the dynamic fashion industry. This course prepares graduates for diverse roles, ranging from retail and buying to e-commerce and customer-oriented growth.

What you'll study

• Gain insights into how fashion businesses operate throughout the entire product and commercial cycle, focusing on consumer behavior, buying strategies, merchandising, and product innovation.
• Develop practical marketing skills tailored for contemporary channels, including online retailing and effective marketing communications.
• Enhance employability through a business-centric curriculum featuring consultancy-style projects and opportunities to delve into entrepreneurship and international retail strategy.

Indicative modules may include:

• Consumer Insights
• Fashion Buying (and Apparel Supply Chain)
• Marketing Communications
• Online Fashion Retailing
• The Practice of Consultancy
• Creating a Winning Business 1

The course structure is designed to progress from foundational marketing and consumer understanding to applied commercial practice, fostering skills relevant to fashion retail and digital commerce.

Entry requirements

While specific GRE, GMAT, or GPA grading score requirements are not specified for this program, applicants should refer to the university's official admissions criteria for detailed information.

Career prospects

Graduates of the Fashion Marketing and Business Management program are well-prepared for a range of career paths within the fashion industry. Opportunities may include roles in retail management, brand strategy, e-commerce development, and marketing consultancy, enabling students to thrive in a vibrant and competitive marketplace.