Leeds Beckett University

Overview

The Marketing and Public Relations (Hons) course at Leeds Beckett University is designed to equip students with essential skills in marketing, public relations, and digital communications. This practice-led degree focuses on client-centered learning and prepares you to effectively plan campaigns, manage reputations, and utilize data and AI responsibly in a dynamic business landscape.

What you'll study

The course typically spans 36 months and includes a mix of core modules that cover fundamental aspects of marketing and public relations. Core modules may include:

• Marketing Essentials
• Applied Marketing, PR & Communications Practice
• The Communications Toolkit
• AI & Marketing
• Contemporary Public Relations
• Campaign Planning

Learning is delivered through a blend of project work, consultancy-style tasks, and campaign development, enabling you to apply theoretical concepts to real-world scenarios. You will also focus on digital and AI-informed decision-making, ensuring you understand how to leverage technology effectively while adhering to ethical standards.

Entry requirements

Prospective students should meet the following academic criteria:

• UCAS Tariff Points: 112 points required.
• GCSE English Language and Maths: Grade 4 or above (or equivalent).
• Access to HE Diploma: overall pass with at least 112 UCAS tariff points.
• T Levels: overall pass with at least 112 UCAS tariff points, including a C or above on the core.
• International Baccalaureate: 112 UCAS tariff points from at least 3 Highers, with at least 2 at H5 or above.

English language proficiency is also required, with minimum scores for accepted tests including:

• IELTS (Academic): overall 6.0
• TOEFL iBT: 79
• PTE Academic: 54
• Oxford Test of English (OTE): 120

It is advisable to confirm the latest requirements on the programme page.

Career prospects

Graduates of the Marketing and Public Relations (Hons) course will be well-prepared for various roles in marketing, communications, and public relations. The skills and knowledge gained during the course will enable you to pursue opportunities in campaign management, digital marketing, brand management, and strategic communications across diverse industries. With a strong foundation in both traditional and digital marketing practices, you will be positioned to thrive in an evolving job market.