London Metropolitan University

Overview

The BA (Hons) in Advertising, Marketing Communications and Public Relations at London Metropolitan University is a career-oriented program designed to equip students with practical skills essential for success in the fields of marketing communications, public relations, and advertising. This degree combines theoretical knowledge with hands-on experience, focusing on how contemporary brands plan campaigns, engage with audiences, and manage their reputations.

What you'll study

The curriculum is structured to progressively build your understanding from foundational marketing and communication concepts to the practical application of campaign planning and strategy development. Core areas of study may include:

• Learning Through Organisations
• Managing People in Organisations
• Media Culture and Society
• Practice of Marketing
• Public Relations
• Understanding and Managing Data

Students will have opportunities to explore optional modules that align with personal interests, such as copywriting, brand management, and digital marketing. The program also integrates work-related learning, providing support for career-enhancing opportunities, although placements are not guaranteed.

Entry requirements

Prospective students are typically expected to meet the University’s standard entry requirements, which may include holding a minimum of CCC in three A levels in relevant subjects or an equivalent Level 3 qualification, such as 96 UCAS points from qualifications like BTEC National or OCR Diploma.

Career prospects

Graduates of this program are well-prepared for entry-level and graduate roles in advertising, PR, marketing communications, and brand communications. The degree also serves as a strong foundation for those considering postgraduate studies in marketing, communications, or related disciplines. An optional international experience may be available, enhancing the global perspective of your studies.