London Metropolitan University

Overview

Fashion Marketing and Management at London Metropolitan University is tailored for individuals aspiring to forge successful careers in the fashion industry through a comprehensive business-oriented perspective on marketing, retail, and consumer insights.

This program delves into the dynamics of fashion brands, addressing critical themes such as sustainability, digital and social media marketing, omni-channel communication, and ethical consumption. Students will engage with real-world industry scenarios to enhance their learning experience.

What you'll study

Indicative modules may include:

• Contemporary Issues in Fashion and Sustainability
• Digital Marketing and Social Media
• Fashion Business Market Practice
• Fashion Sales, Negotiations and Procurement
• Understanding Consumer Behaviour
• Major Account Marketing Management
• Retail Design, Buying and Merchandising

Learning approach: The program integrates theoretical knowledge with practical activities, including case studies, marketing planning, and industry-focused projects. Assessment methods typically encompass a blend of coursework and analytical work.

Curriculum highlights: Focus areas include brand strategy, customer insights, and ethical and sustainable fashion practices, alongside practical marketing communications across digital and omni-channel platforms.

Entry requirements

• Minimum: A Lower Second Class (2.2) honours degree in a relevant discipline (e.g., marketing, management, psychology, international business strategy) or an equivalent international qualification.

Career prospects

Graduates of the Fashion Marketing and Management program are well-equipped to pursue various career paths within the fashion industry. Opportunities may include roles in marketing, brand management, retail operations, and consumer insights, among others. The program's focus on sustainability and ethical practices also prepares students to meet the evolving demands of the fashion sector.