Birmingham City University

Overview

The BA (Hons) in Event, Venue and Experience Management at Birmingham City University equips students with the essential skills needed to plan, execute, and assess various events and venue operations for diverse audiences. This three-year, full-time program emphasizes practical learning in areas such as event design, marketing, finance, and live project execution, ensuring graduates are well-prepared for a dynamic industry.

What you'll study

Year 1 lays the groundwork with fundamental courses in event management, venue operations, and essential professional skills.

• Event and Experience Management (core)
• Venue Management (core)
• Marketing Foundations (core)
• Finance for Managers (core)
• Managing Teams in the Events Industry (core)
• Live Event Experiences (core)

Year 2 focuses on applied practice, exploring event design, digital advancements, supply chain management, and sustainability, alongside comprehensive research projects.

• Event Technologies and Digital Innovation (core)
• Venue Design and Supply Chain Management (core)
• Contemporary Management Issues (core)
• Methods in Event Research and Project Management (core)
• Personal Development as an EVE Manager (core)

Year 3 consolidates knowledge through advanced management practices and a culminating project.

• Management Project (capstone)
• Creative Events (advanced/option depending on cohort)
• Crisis Management and Security (advanced/option depending on cohort)
• Sustainable Supplier Networks for Events (advanced/option depending on cohort)
• Managing Emotions in the Events Industry (advanced/option depending on cohort)

Note: Module availability and titles may vary slightly by academic year. Final module selection will be confirmed by the program team.

Entry requirements

Applicants typically need to demonstrate a strong academic background, including BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels. Additionally, GCSE English Language and Maths at grade 4 or above are required.

For international applicants, there may be an undergraduate pathway option available, subject to meeting entry conditions.

Career prospects

Graduates of the BA (Hons) in Event, Venue and Experience Management can pursue a variety of career paths within the events sector. Potential roles include event manager, venue coordinator, marketing specialist, and project manager, among others. The program's emphasis on practical skills and real-world experience prepares students to excel in a competitive job market, offering opportunities in both local and global contexts.