University of East London

Overview

The BA (Hons) Fashion Marketing and Communication program at the University of East London is designed to equip students with the skills necessary to plan effective fashion marketing campaigns and convey compelling brand narratives across various media platforms, including print and digital. Over the course of this three-year program, students will engage in creative practices, industry-focused modules, and gain hands-on experience through work placements.

What you'll study

The curriculum is a blend of creative exploration, marketing principles, and practical industry projects, ensuring a comprehensive learning experience. Modules may vary by academic year, but students can expect to cover the following:

• Mental Wealth: Professional Life – Creative Research Practice
• Design and Application
• Design and Context
• Fashion Development and Techniques
• Technical and Creative Processes

Students will typically engage in studio-style projects, complete marketing and communication briefs, and undertake portfolio-building assignments. A digital portfolio is required as part of the learning and assessment process, showcasing the skills and knowledge acquired throughout the program. Additionally, students may have the opportunity to participate in an industry placement during their second year, depending on availability.

Entry requirements

Career prospects

Graduates of the BA (Hons) Fashion Marketing and Communication program are well-prepared for a variety of roles within the fashion industry. The skills developed throughout the course, combined with real-world experience from placements, position students for successful careers in fashion marketing, brand management, public relations, and digital content creation. Additionally, international graduates may be eligible for post-study work options, allowing them to gain further experience in the UK job market.