Xi'an Jiaotong-Liverpool University

Overview

Digital Business (MSc) at Xi’an Jiaotong-Liverpool University (XJTLU) equips you with the skills necessary to lead digital transformation in various business sectors. This programme emphasizes practical expertise in key areas such as analytics, digital finance, digital marketing, and digitally enabled supply chains.

With three distinct specialist pathways—Digital Supply Chain, Digital Finance, and Digital Marketing—you can tailor your education to meet your career aspirations and the unique challenges of the digital landscape.

What you'll study

The programme features a core component focused on digital business management, analytics, and service digitalization. You will choose a pathway to specialize in your area of interest.

Indicative modules include:

• Digital Supply Chain (Pathway)
• Enterprise Resource Planning
• Demand and Inventory Planning
• Business Analytics
• Digital Economy and Management
• Digital Finance (Pathway)
• Digital Marketing (Pathway)
• Service Digitalization

Applied assessment

• Assessment methods typically incorporate a blend of coursework, case studies, and data-driven projects.
• Some pathways may feature a capstone project or a comprehensive final assignment—please verify the exact assessment format for your intake.

Entry requirements

To be eligible for this programme, applicants generally need to have a minimum of an Upper Second Class degree or its equivalent from a recognized institution.

Career prospects

Graduates of the Digital Business programme are well-prepared for diverse career opportunities across various sectors. With expertise in digital transformation, you can pursue roles in digital strategy, analytics, marketing, and supply chain management, among others. The skills acquired will enable you to navigate and lead in the rapidly evolving digital business environment.