University College Cork

Overview

The MSc in Design and Development of Digital Business at University College Cork (UCC) is designed to merge design thinking with essential software and business skills, enabling you to create innovative digital products and services. This program equips you to analyze real-world business challenges, develop prototypes, and implement agile, user-centered methodologies within a collaborative educational setting.

What you'll study

The program spans one academic year and features a blend of core modules focused on digital business, systems development, and design. You will engage in practical projects that integrate technical skills with product development and strategic thinking.

Indicative modules

• Sustainable Digital Business Models
• Business Models for Disruptive Technology
• Systems Analysis
• Internationalisation and Digital Business Strategy
• Web Development for Global Markets
• Web Development for Digital Business
• Interaction Design for a Global Audience
• Object-Oriented Programming

Applied learning

• Engagement in project-based activities that link business analysis, user needs, and implementation.
• Opportunities to develop a portfolio that showcases skills in design, development, and strategy.

Note: Please verify the specific allocation of modules and any capstone or thesis requirements directly with UCC.

Entry requirements

Applicants should possess at least a Second Class Honours Grade II (NFQ Level 8) in a primary honours degree in any discipline, with the exception of degrees that contain a significant amount of software development content (e.g., Computer Science, Business Information Systems, etc.). Candidates are expected to graduate in the year of application with the requisite qualification.

Career prospects

Graduates of this program will be well-equipped to enter the rapidly evolving field of digital business. The blend of design and technical skills will prepare you for roles in product development, digital marketing, user experience design, and business strategy across various industries. This degree opens up diverse career pathways in both established companies and startups, focusing on innovation and digital transformation.