The American University in Cairo

Integrated Marketing Communication (IMC) at The American University in Cairo (AUC) helps you connect strategy, creativity, and data to build campaigns that work across channels.

• Learn how to plan and execute integrated marketing communication using research, consumer insights, and consistent brand messaging.
• Build practical skills in writing, creative strategy, and digital marketing fundamentals (e.g., social media, email, and search).
• Develop campaign management abilities, including planning, budgeting, and evaluating results.
• Strengthen ethical and responsible communication practices across media platforms.

Career support: Students typically complete applied projects and may participate in internships with regional and international marketing/advertising organizations.

• Level: Undergraduate (Bachelor’s)
• Delivery: On-campus (AUC)
• Credits/Duration: Not provided in the current record—please confirm with AUC program details
• Language of instruction: English
• Tuition fees: Not provided in the current record
• Application window: New applications are required for each academic year; late applications may be considered based on availability
• English test validity: Scores must be ≤ 2 years old

Programme Structure

The IMC curriculum combines core communication and media courses with advertising, research, and creative strategy. Course offerings may vary by academic year.

Example course areas (as listed in the record):

• Mass Communication
• Media Writing
• Multimedia Writing and Production
• Mass Media Ethics and Responsibility
• Visual Communication
• Advertising
• Mass Communication Research
• Creative Strategy and Advertising Copywriting

Applied learning: Students typically complete integrated projects that connect research and strategy to campaign development and communication outputs.

Work Permits

Work permit rules depend on your nationality, the type of study you complete, and the regulations in Egypt at the time you graduate. The information below is general guidance for graduates of AUC programs.

• Eligibility: In many cases, international graduates may be eligible to apply for a work permit after completing their degree, subject to Egyptian immigration and labour requirements.
• Timing: You typically apply after graduation once you have the required documentation (e.g., graduation/degree completion proof).
• Duration: Work permits are usually issued for a defined period and may be renewed if you remain employed and meet ongoing requirements.
• Employer involvement: Employers often play a key role in the work permit application process (e.g., sponsorship and documentation).
• Important: You must also maintain valid residency status while your application is processed.

Next step: Confirm the latest requirements with AUC’s International Student Office and the relevant Egyptian authorities before applying.