University of Zurich

Overview

The Master of Advanced Studies in European and Asian Business Management at the University of Zurich is designed to enhance your skills in managing businesses across Europe and Asia. This program emphasizes strategic thinking, market analysis, and intercultural decision-making, preparing you for the complexities of international business environments.

A distinctive feature of the program is the 6–8 month paid working abroad component, which may involve internships or real-world projects. The university provides assistance with the relevant Swiss work-permit process when applicable.

What you'll study

The MAS in European and Asian Business Management comprises a total of 70 ECTS credits and encompasses core management principles, specialized tracks focusing on specific regions, a corporate project or work component, and a master thesis.

• Fundamentals of International Management (31 ECTS): Courses cover finance and accounting, strategy, marketing, leadership, innovation, macroeconomics, supply chain and project management, AI in business, and intercultural management, including an Asian Business Series.
• European Business Management (12 ECTS): Focuses on the EU business landscape, cross-border case studies, negotiation strategies, luxury branding, multinational management, and the competitiveness of Swiss and family businesses.
• Chinese Business Management (12 ECTS): Addresses China-related topics such as digital business, entrepreneurship, macroeconomics, supply chains, and the dynamics of Chinese global firms and business ecosystems.
• Corporate Project (5 ECTS): Involves a real-world project, ideally conducted abroad, which may take the form of an internship, consulting, or research, depending on your background and placement.
• Master Thesis (10 ECTS): A collaborative thesis project typically involving 2–3 students, culminating in a written paper and an oral defense.

Entry requirements

Applicants must possess a bachelor’s degree or an equivalent qualification from a state-accredited university. All transferred credits must also originate from a state-accredited institution. The qualifying degree program should ideally align with the requirements of the MAS program.

Career prospects

This program is suitable for professionals and graduates seeking to enhance their capabilities in managing and making decisions in cross-border business settings between Europe and Asia. Graduates will be well-equipped to navigate complex international markets and contribute effectively in diverse business environments.