如何破解B端用户调研5大困局
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About this course
B端产品的用户包括决策者、管理者和使用者，是在产品设计过程中，对你的疑问可以提供有价值的答案的人。通过对用户的充分调研，能够帮助你了解行业，了解用户的真实需求，从而更好的完成解决方案制定、产品设计和优化迭代。但实际工作中，我们可能经常会因为与用户的专业偏差、缺乏目标导向等原因，使得用户调研陷入误区。本课程我们邀请了资深B端产品经理，曾在电商和医疗SaaS领域工作多年，实战经验丰富，畅销书《手把手教你做B端产品》的作者吴朦佳老师，为你介绍toB产品用户调研经常遭遇的困局以及破局之法。课程首先介绍了用户调研经常遇到的困局，帮你分析用户调研的价值与难点，然后介绍了用户调研的万能6步法，帮你以不变应万变，最后针对无大困局逐一介绍破局之法。希望通过本课程，能够帮助你更好地理解用户调研的价值，解决用户调研过程中遇到的困难，并形成有效的调研文档。
What you'll learn
- understanding the importance of user research
- identifying common challenges in B2B user research
- applying a six-step method for conducting user research
- creating effective research documentation
Course objectives
- help participants understand the value and difficulties of user research
- provide strategies to overcome research challenges
- teach a structured approach to conducting user interviews
Skills you'll gain
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