Trent University

Overview

Build job-ready digital marketing skills with Trent University’s Postgraduate Certificate in Digital Marketing. This program equips you with the knowledge to plan effective campaigns, create engaging content, utilize analytics, and employ modern tools, including artificial intelligence, to enhance performance across various channels.

Through hands-on, industry-focused learning, you will acquire the strategic and technical expertise essential for roles in social media, search engine optimization (SEO), content marketing, and e-commerce.

What you'll study

This postgraduate certificate comprises practical, career-oriented modules that integrate marketing strategy, content development, and performance measurement.

• SEO & Social Media Marketing
• Digital Marketing Strategy
• Content Creation and Strategy
• Analytics and Data Visualization
• E-Commerce Marketing
• Artificial Intelligence in Communication

Learning approach: You can expect a blend of applied learning activities designed to connect theoretical concepts with real-world digital marketing tasks, such as campaign planning, data analysis, and message refinement for online audiences.

Curriculum note: For the most up-to-date information regarding module sequencing, assessment types, and any project requirements, please refer to the Trent University program website.

Entry requirements

To enroll in Trent’s postgraduate certificate program, applicants must hold an undergraduate degree from an accredited institution. Specific requirements regarding GRE, GMAT, or GPA scores are not typically outlined for this program.

English language requirements: Proficiency in English is essential. Accepted tests and their minimum scores include:

• TOEFL: 93
• PTE Academic: 60
• IELTS: 6.5

Career prospects