University of Winnipeg

Overview

The Digital Marketing Management program at the University of Winnipeg offers a comprehensive diploma designed for those seeking to excel in the dynamic field of digital marketing. This practical, career-focused course equips students with essential skills in digital marketing strategy, content creation, advertising, and analytics. Participants will learn to plan and optimize marketing campaigns across various channels, including social media, email, and search engines, to achieve measurable business results.

• Award: Diploma (Digital Marketing Management)
• Duration: 24 months (full-time)
• Delivery: Full-time study with an internship component
• Internship: 4-week hands-on placement
• Language of instruction: English

What you'll study

The program's curriculum is structured to guide students from fundamental marketing concepts to practical digital campaign execution, reinforced through real-world assignments and a short internship.

Core learning areas

• Digital and social media marketing
• Digital advertising and email marketing
• Customer relationship management (CRM)
• Marketing analytics and performance measurement
• Design and content production for marketing

Sample courses

• Advanced Design Tools
• Applied Design in Marketing
• Corporate Sponsorship
• Customer Relationship Management
• Digital & Social Media Marketing
• Digital Advertising and Email Marketing

Internship

As part of the program, students will engage in a 4-week internship to gain practical experience in a professional marketing setting. Internship placements may be coordinated through the program or arranged collaboratively based on availability.

Note: Prospective students should refer to the program website for a complete breakdown of courses and elective options.

Entry requirements

Academic requirements

• Applicants must possess a minimum undergraduate degree, preferably in a marketing-related field, or a 2-year diploma.
• Higher National Diplomas (HND) from Nigeria and Ghana may be accepted.
• Eligibility will be assessed based on the cumulative GPA or final percentage displayed on transcripts.
• For candidates with higher qualifications (post-graduate diploma, Master’s, or PhD), minimum GPA/percentage requirements apply across all degrees.

Work experience

• Applicants for the Marketing Management Diploma must have 6 months of relevant professional experience with a degree, or 1.5 years with a diploma.
• Experience in marketing is preferred.
• Internship placements may count towards the required work experience.

English language requirements

• IELTS: overall 6.5
• TOEFL iBT: 86 (minimum)
• PTE Academic: 58 (minimum)
• Duolingo English Test: 120 (minimum)

Tip: Visit the program website for the latest information on minimum scores, document requirements, and application procedures.

Career prospects

Graduates of the Digital Marketing Management program will be well-prepared for a variety of roles in the marketing sector, including positions in digital marketing strategy, content management, advertising, and analytics. With the growing importance of digital channels in business, skilled professionals in this field are in high demand, providing ample opportunities for career advancement and growth.