McMaster University

Overview

The Master of Communications Management is a professional graduate program jointly offered by McMaster University and Syracuse University. This degree is designed to equip you with the skills necessary for leadership roles in public relations, public affairs, crisis and reputation management, and strategic communications.

• Degree: Master of Communications Management
• Partner universities: McMaster University and Syracuse University
• Academic focus: Public relations, public affairs, strategic communications, crisis and reputation management
• Language of instruction: English

What you'll study

Core coursework emphasizes strategic communications, research methodologies, ethics, and management skills. Course offerings typically include:

• Organizational Public Relations
• Public Relations Research
• Strategic Public Relations
• Applied Ethics in Communications Management
• Reputation and Brand Management
• Crisis Communications
• Strategic Management
• Communications Financial Reporting and Management Accounting
• Marketing Management
• Digital Media Management

Capstone/thesis: Some professional master’s programs may include a culminating project or applied capstone; please consult the official program page for details.

Electives/specialisations: If available, electives allow you to focus on areas such as public affairs, health communications, or stakeholder engagement.

Entry requirements

• Minimum academic background: An Honours Bachelor’s degree (or equivalent professional degree) from an accredited institution.

• Minimum average: A minimum of a B+ average is typically required.

• Professional experience: A minimum of three years of full-time professional experience in public relations or a related field (internship time is not included).

Career prospects

Graduates of the Master of Communications Management program are well-prepared for a range of leadership positions in various sectors, including corporate communications, public relations agencies, non-profit organizations, and government agencies. The skills acquired through this program will empower you to effectively manage communications strategies and navigate complex public relations challenges.