Laval University

Overview

The Business Administration - Business Analytics program at Laval University equips students with the essential skills needed for data-driven decision-making. This curriculum effectively combines foundational management principles with advanced analytics, enabling students to interpret business data and apply it in real-world management contexts.

What you'll study

Core learning areas typically include:

• Accounting and financial fundamentals
• Corporate finance and performance analysis
• Operations and process-oriented decision-making
• Business strategy, structure, and organizational design
• Personal management and professional skills
• Marketing foundations and analytics-informed marketing decision-making
• Business analytics and decision support, including data analysis and systems design
• Web analytics and related measurement approaches

Applied component: The curriculum is enhanced by a practical summary activity that integrates management concepts with analytics methods, allowing students to present their findings in a decision-support context.

Note: Course titles, sequencing, and credit distribution may vary. Please verify the current curriculum with Laval University.

Entry requirements

General requirements include:

• A baccalaureate or an equivalent diploma.
• Candidates with an average between 2.8 and 3.21 may apply; admission is not guaranteed and is subject to review by the program director.
• A resume (CV).
• A cover letter outlining your motivation for pursuing this program (approximately two pages).
• International applicants must provide a copy of their secondary school baccalaureate exam transcript.
• Non-French-speaking applicants need to submit an official document reflecting their results on a French language test.

Career prospects

Graduates of the Business Administration - Business Analytics program are well-prepared for a variety of roles in the business sector. With expertise in data analysis and decision support, they can pursue careers in business intelligence, data analytics, marketing analysis, and management consulting, among others. The skills gained from this program enable them to effectively contribute to organizations seeking to leverage data for strategic decision-making.