Humber Polytechnic

Overview

The Advertising – Account Management programme at Humber Polytechnic equips students with the essential skills needed to manage client accounts effectively and coordinate the creative processes within advertising and marketing settings. This one-year course focuses on developing practical expertise in client/agency relationships, strategic planning, and project management, with a strong emphasis on effective writing and presentation skills.

What you'll study

The programme is structured to combine theoretical knowledge with practical application, preparing students for real-world challenges in the advertising industry. The coursework culminates in an internship, providing hands-on experience in a professional environment.

Core courses

• Project Management
• Marketing
• Client/Agency Relationships
• Advertising
• Creative Brief Development & Strategy
• Creative Process
• Advertising Studio

Applied learning

• Writing-intensive training: Gain experience in creating account-ready documents, including briefs and client-facing materials.
• Case studies and in-class activities: Engage in simulations that reflect real communication challenges and agency workflows.
• Digital and social media context: Learn how to integrate digital strategies into advertising planning and evaluation.

Internship

• Timing: The internship takes place after successful completion of all coursework.
• Purpose: Apply your account management and communication skills within a professional agency or marketing environment.

Entry requirements

For this programme, specific GRE, GMAT, or GPA grading score requirements have not been disclosed. It's advisable to check directly with Humber Polytechnic for detailed admission criteria.

Career prospects

Graduates of the Advertising – Account Management programme can pursue a variety of roles within the advertising and marketing sectors. Potential career paths include account manager, project coordinator, client services manager, and marketing strategist. The skills acquired throughout the programme prepare students to thrive in dynamic and competitive environments.