Humber Polytechnic

Overview

Embark on a transformative journey in the field of marketing with Humber Polytechnic's Business - Marketing course. Designed to equip you with practical, job-ready skills, this program focuses on essential areas such as marketing research, communication strategies, digital marketing channels, and sales principles. You will learn to plan effective campaigns, understand customer needs, and contribute to business growth through strategic pricing, packaging, and distribution decisions.

What you'll study

Core learning areas

• Business fundamentals and professional communication
• Marketing fundamentals, marketing communications, and customer-focused strategies
• Foundations of marketing research and analytics
• Sales and merchandising concepts
• Digital and social media marketing principles
• Financial and quantitative foundations for business decision-making

Example courses include:

• PC Business Essentials
• Business
• Mathematics of Finance
• Arts and Sciences
• Marketing Fundamentals
• College Reading and Writing Skills
• Financial Accounting

Assessment and practical work

• Individual assignments to enhance marketing and business knowledge
• Group projects to practice campaign planning and teamwork
• In-class activities to apply concepts to real-world marketing scenarios

Curriculum details

For a comprehensive course list and detailed term breakdown, please visit the program's official website.

Entry requirements

At this time, there are no specific GRE or GMAT requirements for this program, and GPA grading score requirements are not detailed in the current record.

English requirements

Applicants must demonstrate proficiency in English. Accepted tests include:

• TOEFL® iBT with a minimum score of 80

Career prospects

Graduates of the Business - Marketing course are well-prepared to enter various roles in the marketing field, including positions in marketing management, digital marketing, market research, and sales. The skills acquired during this program will provide a strong foundation for a successful career in a dynamic and evolving industry.