Humber Polytechnic

Overview

The Advertising - Media Management course at Humber Polytechnic equips students with essential skills to effectively plan, purchase, and evaluate advertising across both traditional and digital media channels. Participants will learn to align marketing objectives with media strategies, utilize research for performance enhancement, and foster effective communication with clients and media partners.

What you'll study

Core courses typically cover:

• Advertising: Media Management
• Managing the Media, Client, and Advertising Agency Relationship Dynamic
• Media Management Planning, Costing and Buying: Traditional Media
• Media Measurement and Research
• Career Orientation and Industry Structure
• Professional Selling Practices and Negotiations
• Computer Business Applications

How you’ll learn: The course emphasizes practical application, allowing students to engage in realistic media planning and buying scenarios, enhance their communication skills with stakeholders, and employ research and measurement techniques to inform campaign strategies.

Note: Additional details regarding electives, semester breakdowns, and capstone or thesis requirements may be available on the official curriculum page.

Entry requirements

There are no specific GRE, GMAT, or GPA grading score requirements for this program. However, prospective students should verify any updates or changes by consulting the official program details.

Career prospects

Graduates of the Advertising - Media Management course can anticipate diverse career opportunities in the media and advertising sectors. They may pursue roles in media planning, buying, client management, and advertising sales, among other positions, effectively contributing to the dynamic field of advertising.