Humber Polytechnic
Advertising Copywriting
Overview
Advertising Copywriting is an Ontario Graduate Certificate that helps you build industry-ready writing skills for campaigns across print, digital, and social media. You’ll work in teams, develop creative concepts, and create a portfolio that demonstrates your ability to write persuasive, brand-aligned copy. Learn by doing—just like the real advertising world. Key facts The Advertising Copywriting Ontario Graduate Certificate (Humber Polytechnic) is designed to strengthen your strategic, conceptual, and practical copywriting abilities over two semesters. You’ll learn how to craft clear, compelling messaging for different media, while also building a foundation in advertising art direction, marketing, branding, and creative strategy. Graduates are prepared for entry-level roles such as copywriter and related positions in advertising agencies, marketing communications firms, digital agencies, and in-house creative teams.
About this programme
Overview
The Advertising Copywriting program at Humber Polytechnic is an Ontario Graduate Certificate designed to equip students with essential writing skills for various advertising platforms, including print, digital, and social media. This comprehensive course emphasizes teamwork, creativity, and the development of a professional portfolio that showcases the ability to produce persuasive and brand-aligned copy.
Experience hands-on learning that mirrors the dynamics of the advertising industry.
What you'll study
This program spans two semesters, focusing on enhancing your strategic, conceptual, and practical copywriting skills. Students will learn to create engaging messages suitable for multiple media formats while gaining insights into advertising art direction, marketing, branding, and creative strategy.
Core courses (examples)
- Copywriting 101
- Art Direction 101
- Writing for Digital Media
- Persuasive Techniques
- Advertising
- Creative Brief Development & Strategy
- Creative Process
Portfolio and applied learning
- Participate in team projects that replicate the campaign development process.
- Produce creative works aimed at constructing a professional portfolio for internships and entry-level positions.
Entry requirements
There are no specific GRE, GMAT, or GPA requirements for this program, making it accessible for a wide range of applicants.
Career prospects
Graduates of the Advertising Copywriting program are well-prepared for entry-level positions such as copywriter in various settings, including advertising agencies, marketing communications firms, digital agencies, and in-house creative teams.
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