Humber Polytechnic

Overview

Humber Polytechnic's Sport Business Management program equips students with essential business and management skills tailored for the sport industry. This program focuses on the operation of sport organizations, marketing strategies aimed at fans, and revenue generation through sponsorship and sales. Additionally, students will enhance their leadership and communication abilities, preparing them for a variety of roles within events, facilities, and sport-related organizations.

What you'll study

Core topics typically include:

• The Sport Industry
• Financial Management in Sport
• Sport Marketing
• Managing Communications in Sport
• Leadership in Sport
• People Management

Learning approach: This certificate blends sport-industry context with foundational business principles, enabling students to apply management concepts to real-world scenarios in sport organizations and events.

Course list and electives: For the most up-to-date curriculum details, including electives and scheduling, please visit the Humber Polytechnic program website.

Entry requirements

While specific GRE/GMAT requirements and minimum GPA are not indicated for this certificate, the program is generally aimed at applicants who have completed a bachelor’s degree, advanced diploma, or diploma.

Recommended academic background: Candidates with a background in Kinesiology, Commerce, Social Science, Communications, or a related discipline are encouraged to apply.

Career prospects

This program is designed to support entry-level to mid-level careers in various areas such as sport operations, sport marketing and communications, sponsorship, and event management. Typical roles include:

• Event Coordinator
• Marketing Coordinator
• Sponsorship/Partnerships Coordinator
• Communications Coordinator
• Ticketing or Sales Operations Positions