University of the Fraser Valley

Overview

The Bachelor of Arts in Media and Communications at the University of the Fraser Valley offers students a comprehensive exploration of how media, technology, and communication influence daily life and societal discourse. This program emphasizes media literacy, content creation, and the cultural and ethical implications of various media, including advertising, journalism, and digital platforms. The degree typically spans four years and encompasses a total of 120 credits.

What you'll study

The curriculum is designed to provide an engaging mix of media-focused courses and communication practices. Students will be exposed to diverse areas of study, with courses potentially varying each term. Key areas of focus include:

• Learning and Communicating Online
• Professional Communication Practice
• Media Content Creation
• Media Studies
• Screen Studies: Movies, Television, and Ourselves
• Innovation Cultures: Perspectives on Science and Technology

Throughout the program, students can expect to:

• Develop media literacy and analytical skills to interpret various media messages and understand audience effects.
• Enhance writing, presentation, and professional communication abilities applicable in real-world contexts.
• Gain practical experience in producing media content while adhering to creative and ethical standards.
• Examine the impact of technological innovation on communication practices and public life.

The program may culminate in a capstone or final project, depending on the current UFV curriculum. It is advisable to verify specific requirements with the program department.

Entry requirements

To gain admission into the BA program, prospective students must meet the University of the Fraser Valley’s admission criteria. The following pathways are generally considered:

• B.C. high school graduation or an equivalent qualification.
• Completion of at least nine UFV or transferable post-secondary credits with a minimum GPA of 2.00.
• Minimum age of 19 by the start of the first class.
• For preparatory-level programs, a minimum age of 17 and being out of high school for at least one year by the semester start.

English language proficiency is required, with minimum scores typically including:

• IELTS: 6.5
• TOEFL iBT: 88
• PTE Academic: 61
• Duolingo English Test: 110

Additional documentation usually includes an application, academic transcripts or proof of graduation, English test results, and a valid passport. An application fee is also required.

Career prospects

Graduates of the Media and Communications program can pursue a variety of career paths in sectors such as media production, public relations, advertising, journalism, and digital communication. The skills acquired through this program prepare students for roles that require strong communication and analytical abilities in an ever-evolving media landscape.