Overview
Delve into the vibrant fields of public relations and advertising with this comprehensive master's program. This degree combines creative methods with a robust foundation in theoretical concepts and research, preparing you to design and implement impactful campaigns. You will learn to engage ethically with diverse audiences, leverage innovative production technologies, and navigate professional organizational practices.
What you'll study
Core Courses include:
- Strategic Communication
- Advertising Theory and Practice
- Public Relations Management
- Digital Media Strategies
- Research Methods in Communication
Electives: Tailor your learning experience by choosing from a variety of electives, including courses in social media marketing, crisis communication, and global public relations.
Capstone Project: Engage in a final project that allows you to apply your knowledge in a real-world context, collaborating with industry partners to address communication challenges.
Entry requirements
Academic Requirements
- A recognized bachelor's degree (or equivalent) in a relevant field with a minimum average of 65%.
- A bachelor's degree in any discipline with at least one year of relevant professional experience.
- An honours degree or graduate diploma in any discipline with a minimum average of 65%.
English Language Requirements
- TOEFL iBT: Minimum score of 90
- PTE Academic: Minimum score of 64
- IELTS: Minimum score of 6.5
Career prospects
- Public Relations Specialist
- Advertising Executive
- Media Planner
- Corporate Communications Manager
- Digital Marketing Strategist
- Brand Manager