Edith Cowan University

Overview

The Bachelor of Marketing, Advertising and Public Relations program at Edith Cowan University is designed to equip students with fundamental marketing skills combined with strategic business management expertise. This comprehensive curriculum enhances employability by fostering critical thinking, teamwork, communication, and problem-solving skills. Students may also have opportunities for work placements, allowing them to build valuable industry connections and gain practical insights into their future careers.

By utilizing cutting-edge software and collaborating with industry professionals, students will learn techniques to attract new customers, retain existing ones, and cultivate relationships with products, brands, and organizations. The program offers practical experience in both traditional and digital media, enabling students to create a portfolio that effectively showcases their skills and knowledge.

What you'll study

Core Courses Include:

• Digital Marketing
• Principles of Inclusive Communication
• Social Media Marketing
• Understanding Audiences
• Media Content Strategy
• Strategic Branding

Students will also have the flexibility to choose electives and complete a capstone project, allowing them to apply their learning in real-world scenarios.

Entry requirements

Applicants for this program must meet the general academic admission criteria, with no specific GRE, GMAT, or GPA requirements set for entry.

English language proficiency must be demonstrated through one of the following:

• TOEFL iBT: Minimum score of 70
• PTE Academic: Minimum score of 52
• IELTS: Minimum score of 6.0

Additionally, all applicants must fulfill the academic admission requirements, which may include various qualifications such as:

• AQF Cert IV
• Completion of 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider
• Undergraduate Certificate
• Special Tertiary Admissions Test
• University Preparation Course
• Indigenous University Orientation Course
• Aboriginal University Readiness Assessment
• Experience Based Entry Scheme

Career prospects

Graduates of the Bachelor of Marketing, Advertising and Public Relations program can look forward to diverse career opportunities within various sectors. They may find roles in marketing management, advertising, public relations, digital marketing, and brand management, among others. Furthermore, international students may be eligible for a post-study work permit upon graduation, allowing them to gain valuable work experience in Australia and enhance their career prospects globally.