University of Canberra

Overview

The Bachelor of Arts in Event and Tourism Management at the University of Canberra offers an enriching education that combines creative thinking with essential business skills. This program equips students to design and implement outstanding events that appeal to a wide range of audiences while also providing the critical competencies needed for a successful career in the dynamic tourism industry.

As the global tourism landscape continues to grow, the need for skilled professionals who can creatively manage and innovate events is increasing. This degree not only provides valuable knowledge but also practical experience, laying the groundwork for a fulfilling career in various tourist destinations around the globe.

What you'll study

Core Courses:

• Big Stories: Culture, Memory and Power
• Reading Culture, Curating Culture
• It Must Be True: Knowledge, Culture and Creativity
• Tourism and Communication
• Tourism and the World Economy
• Marketing Strategies in Tourism

Electives: Students have the option to select from a variety of electives tailored to their interests, including courses in digital media, public relations, and sustainable tourism.

Capstone Project: The program culminates in a capstone project where students apply their learning in real-world scenarios, collaborating with actual clients to develop and execute an event plan.

Entry requirements

Applicants should fulfill the following criteria:

• Completion of Year 12 or an equivalent qualification
• ATAR score or a comparable qualification
• Relevant work experience may also be taken into account

Career prospects

Graduates of this program will find a wide array of career opportunities in the tourism and events sectors, including roles in event management, tourism marketing, and hospitality. The comprehensive skill set acquired during the course prepares students for dynamic positions within various organizations, ranging from event planning firms to international tourism agencies.