Wittenborg University of Applied Sciences

Overview

The MSc in Business Management – Events Industry at Wittenborg University of Applied Sciences offers a comprehensive blend of business strategy and practical event-focused learning. This program is designed for individuals looking to enhance their expertise in managing events within a global context, equipping them with essential research and management skills through a variety of hands-on experiences.

What You'll Study

The curriculum is structured around core modules that cover essential topics in business management, including:

• Marketing Management
• Globalisation, Society & Culture
• Research Methods
• The World Economy
• Professional Inquiry
• Critical Perspectives in Event Management

Key components of the program include:

• Project Weeks: Engage in team-based and case-based projects that enhance practical event management and business decision-making skills.
• Professional Inquiry: Conduct guided investigations into event-related management challenges, supported by rigorous academic research.
• Short Work Placement: Gain industry exposure through a placement connected to your final project topic, providing valuable practical insights.

Final Project: Complete a capstone-style final project that integrates your learning with research and professional practice. For detailed format and assessment criteria, please consult the program website.

Entry Requirements

While specific GRE, GMAT, or GPA requirements are not disclosed, prospective students should ensure they meet general admission criteria as outlined by the university. Additionally, proficiency in English is essential.

Career Prospects

Graduates of the MSc in Business Management – Events Industry are well-prepared for a variety of roles in the events sector. Potential career paths include event management, marketing, project management, and consultancy within diverse organizations ranging from corporate firms to non-profit entities. The program's practical focus and industry connections provide students with a competitive edge in the job market.