Wittenborg University of Applied Sciences

Overview

The MSc in Business Management (Sport Business) at Wittenborg University of Applied Sciences emphasizes the creation of value and competitive strategies within the global sports market. This program is designed to provide students with a comprehensive understanding of strategic management, economics, and ethical considerations tailored to the sports industry, all delivered through a flexible block and online learning format.

What you'll study

The curriculum integrates foundational business management principles with specialized sport business topics. It is structured to foster analytical thinking, strategic decision-making, and responsible leadership in the sports sector.

Core modules (examples)

• Critical Perspectives in Sports & Leisure
• Sports in the Global Marketplace
• Strategic Sports Business Management
• Ethics & Social Responsibility in Sports
• Micro Economics – Global Perspectives
• Strategic Management

Learning approach

• Engagement in case-based learning and practical assignments linked to real-world sport business scenarios.
• Research-informed studies that support evidence-based management practices.
• Online learning components designed to enhance the block teaching sessions.

Entry requirements

Applicants must possess a Bachelor’s degree (or an equivalent recognized qualification). A relevant academic background in business management, economics, or trade is preferred. Additionally, candidates should have completed an academic project (such as a dissertation) that demonstrates their writing and research capabilities.

Specific requirements regarding standardized tests such as GRE, GMAT, or GPA are not explicitly stated; prospective students should confirm current entry criteria with the admissions office.

Career prospects

Graduates of the MSc in Business Management (Sport Business) will be well-equipped for various roles within the sports industry. Career opportunities may include positions in sports marketing, facility management, event planning, and sports consultancy, allowing graduates to leverage their expertise in a dynamic and growing field.