Northumbria University

Overview

The Mass Communication and Business (Hons) program at Northumbria University is a media-centric top-up degree designed to explore the intersection of advertising, digital platforms, and organizational communication. This course enables students to understand how these elements influence brand perceptions and consumer behavior. By integrating communication theory with practical business applications, students will engage in case studies and marketing modules tailored to real-world scenarios.

What you'll study

This Honours top-up degree comprises essential modules that merge communication theories with marketing practices and business analytics.

• Fostering Sustainable Futures
• Buyer Behaviour and Integrated Marketing Communications
• Mass Communication Case Study
• Advertising Theories and Contexts
• Digital Media and Society
• Strategic Management for Sustainable Leadership

Assessment approach: Assessments typically include a combination of written assignments, applied analyses, and tasks focused on communication, all aligning with the program's core themes. Please note that specific assessment formats may differ between modules.

Curriculum note: For the latest module order and any optional components, please refer to the program's official page.

Entry requirements

Admission is generally contingent on previous studies in a related field.

English language requirements

IELTS (Academic): A minimum overall score of 6.5, with no less than 5.5 in each component (or an accepted equivalent).

General requirements

• UCAS Code: PN91
• Typical entry qualification: A BTEC HND or Foundation degree (or equivalent) in a relevant subject.
• Progression expectations:
  • For BTEC HND holders, an average of Merit is usually required.
  • For Foundation Degree holders, a Commendation (approximately 60% average) is typically expected.

Ensure you verify all entry criteria and documentation requirements on the program page.

Career prospects

Graduates of the Mass Communication and Business program will be well-equipped to pursue a variety of career paths across media, marketing, and business sectors. The interdisciplinary nature of the course fosters skills that are highly valued in today's job market, making graduates attractive candidates for roles in advertising, public relations, digital marketing, and corporate communications.