New York University

Overview

The Master's program in Entertainment and Media at New York University is designed to explore the dynamics of building, financing, and operating entertainment and media businesses in a digital-centric landscape. This program aims to equip students with strategic, analytical, and industry-specific skills that are vital for success in various roles within media, entertainment, and communications sectors.

What you'll study

The curriculum centers around core themes that address the strategic, operational, and financial aspects of the entertainment industry. Key topics include:

• Being Digital: Search, Social Media, and Crowdsourcing
• Business of Independent Film
• Business of Music and Film
• Business of Sports Marketing
• Business Strategy for the Digital Economy
• Craft and Commerce of Cinema
• The Cannes Film Festival (industry-focused module)
• Strategy & Finance in Entertainment and Media Companies
• Operations in Entertainment: Las Vegas (industry-focused module)
• Television Management

This program emphasizes a learning approach that integrates classroom theories with real-world industry practices, utilizing case-based studies and applied analysis across multiple entertainment sectors.

Entry requirements

Applicants to this program are typically required to take the GRE® General Test. Additionally, non-native English speakers may need to demonstrate English proficiency through standardized tests such as IELTS, TOEFL iBT, PTE Academic, or the Duolingo English Test.

Career prospects

Graduates of the Master's program in Entertainment and Media can pursue a variety of career paths within the entertainment and media industries. Potential roles include positions in media management, film production, music business, sports marketing, and various other sectors that require a strong understanding of digital media and entertainment strategies.