University of Wisconsin–Madison

Overview

The Bachelor of Science in Retailing and Consumer Behavior (RCB) at the University of Wisconsin–Madison integrates essential business principles with insights into consumer behavior and research. This program equips students with the skills to understand how retailers design products, set pricing, and create experiences that enhance customer satisfaction across various platforms, including both physical stores and online channels.

What you'll study

The RCB curriculum encompasses a blend of foundational concepts and applied strategies in retailing and consumer behavior. Students engage in a variety of core courses and electives, allowing for exploration in specialized areas such as consumer research, retail analytics, and product strategy development.

Core courses

• Retailing
• Consumer Research & Analysis
• Consumer Behavior
• Consumer Finance
• Retail Financial Analysis
• Consumer Strategy & Evaluation
• Consumer Engagement Strategies
• The Global Consumer
• Product Development Strategies in Retailing

Applied learning & skill development

• Data and evaluation: Gain hands-on experience in analyzing consumer and retail data to inform strategic decisions.
• Communication: Enhance professional writing and presentation skills tailored for business environments.
• Team-based work: Participate in collaborative projects that emulate real-world retail team dynamics.

Entry requirements

Admissions decisions are primarily based on your academic record and supporting documents. For the most accurate entry requirements, including any minimum GPA standards, please consult the official admissions guidelines from the university.

English language requirements

• Duolingo English Test (DET): minimum score of 115
• TOEFL iBT: minimum score of 80
• IELTS: minimum score of 6.5

General requirements

• Completed admissions application
• Application fee
• Course and grade information from high school
• Two essays (academic and personal achievements)
• One required letter of recommendation
• English language proficiency (if applicable)
• Official test scores: ACT or SAT (as required by the admissions process)

Career prospects

Graduates of the Retailing and Consumer Behavior program are well-prepared for a variety of career paths in the retail industry. Potential roles include retail management, marketing analysis, consumer insights, product development, and various positions focused on enhancing customer experiences. The program’s emphasis on data-driven decision-making and consumer research equips students with valuable skills sought by employers in a rapidly evolving marketplace.