University of Canterbury

Overview

The Sport Marketing and Management programme at the University of Canterbury offers an in-depth exploration of how sports are organized and promoted. Students will learn about marketing strategies, sponsorship opportunities, governance, personnel management, and event planning. This comprehensive course equips graduates with practical business skills applicable to various roles in clubs, leagues, agencies, and national sporting organizations. The programme is delivered on-campus, fostering an interactive and engaging learning environment.

What you'll study

Throughout the course, students will examine how sports organizations function and how marketing and management decisions influence athletes, staff, sponsors, and fans. The programme covers essential core areas, including:

• Principles of Marketing
• Sport Management
• Sport Coaching and Leadership
• Sport, Business and Governance
• Organisational Behaviour
• Principles of Human Resource Management

Depending on the chosen pathway, students may also complete additional required courses and electives to enhance their understanding and expertise in the field. Assessment methods typically include a combination of assignments, projects, and examinations, which may vary by course.

Entry requirements

To apply for the programme, candidates must meet the University Entrance criteria or hold an equivalent qualification for undergraduate study at the University of Canterbury. The university offers transition support for applicants who may need assistance in meeting entry requirements.

Career prospects

Graduates of the Sport Marketing and Management programme have a wide range of career opportunities available to them. Potential career paths include roles in sports marketing, event management, sponsorship coordination, and organizational leadership within various sporting entities. The skills acquired through this programme prepare graduates to thrive in a dynamic and competitive sports industry.