University of Canterbury

Overview

Embark on an enriching journey in Tourism Marketing and Management at the University of Canterbury. This program emphasizes a practical and industry-focused approach, equipping you with the skills to promote destinations responsibly, manage tourism impacts, and foster sustainable tourism practices.

What you'll study

The curriculum is designed to cover essential areas of tourism marketing and management, ensuring a comprehensive understanding of the field.

• Marketing Research
• Tourism, Hospitality & Events Management
• Hospitality Marketing and Management
• Tourism Marketing and Management
• Sustainable Tourism Enterprises and Destinations
• Event Management and Marketing
• Applied Tourism Management and Marketing Project

The program culminates in an applied project that integrates marketing and management concepts, focusing on practical decision-making for tourism enterprises and destinations.

Entry requirements

To qualify for admission, you must meet the University of Canterbury's general entry requirements for the relevant qualification level, including University Entrance or an equivalent qualification. The university may offer support for applicants who need assistance in meeting these entry criteria.

Career prospects

Graduates of the Tourism Marketing and Management program can pursue a variety of career paths within the tourism industry. Opportunities exist in destination marketing, event management, sustainable tourism development, and hospitality management, among others. This program prepares you to contribute meaningfully to the tourism sector, promoting responsible and sustainable practices that positively impact communities and environments.