University of South Florida

Overview

The B.Sc. in Marketing with a concentration in Sport & Entertainment Management at the University of South Florida is designed to equip students with a robust understanding of marketing principles tailored specifically for the sports and entertainment sectors. This program blends essential marketing theory with specialized topics such as fan engagement, sponsorship, and promotional strategies, ensuring graduates are well-prepared for diverse career opportunities.

What you'll study

This program integrates general marketing and communication skills with focused coursework in sport and entertainment management. Students can expect to engage in a variety of modules, which may include:

• Communication for Business and the Professions
• Public Speaking
• Expository Writing
• Marketing Research
• Marketing Management Problems
• Digital Marketing
• Sport & Entertainment Management

Learning Approach: The program employs a combination of lectures, practical assignments, and research tasks to foster critical thinking and strategy development in marketing campaigns.

Capstone Project: Details regarding a capstone project or final thesis requirement should be confirmed with the university.

Entry requirements

While specific GPA, GRE, or GMAT requirements for this program are not disclosed, prospective students should complete the following general admission steps:

• Complete the online application.
• Pay the non-refundable application fee.
• Submit original or certified copies of academic transcripts and other relevant documents.
• Provide certified English translations for any documents not originally in English.

Note: For detailed entry requirements and documentation guidelines, please refer to the official University of South Florida program page.

Career prospects

Graduates of this program can pursue a variety of career paths within the sports and entertainment industries. Potential roles may include positions in marketing teams, agencies, and media organizations, focusing on areas such as brand management, sponsorship development, and digital marketing strategies. The skills acquired through this program position students for success in a competitive job market.