Wittenborg University of Applied Sciences

Overview

The Bachelor of Business Administration (BBA) in Digital and Social Media at Wittenborg University of Applied Sciences equips students with essential skills in marketing, communication, and information management, with a strong emphasis on digital platforms and social media. This program provides a comprehensive understanding of how to design effective marketing campaigns, leverage data for performance enhancement, and drive business growth through contemporary marketing strategies.

What you'll study

The curriculum merges core business administration principles with specialized knowledge in Digital and Social Media. Students will explore marketing and communication theories alongside finance and organizational management, applying these concepts in the context of digital marketing and social media.

Core business administration modules (examples)

• Accounting and Bookkeeping
• European Law
• Business Plan Development
• Strategic Marketing
• Quality Management
• Financial and Risk Management

Digital & Social Media pathway (examples)

• Social Media Strategy and Platform Planning
• Marketing Communication and Branding in Digital Channels
• Data-Informed Marketing and Campaign Performance Analysis
• Digitalization Topics Supporting Marketing and Sales Activities

Capstone / Final Project

Students will usually undertake a practical project or final assignment that synthesizes business strategy, marketing communication, and digital execution. For specific details regarding project format and assessment, please consult the program's website.

Entry requirements

There are no specific GRE or GMAT requirements for this program, and GPA requirements are not detailed. Proficiency in English is essential, with accepted tests including IELTS (minimum score of 6.0) and TOEFL iBT (minimum score of 80).

Career prospects

Graduates of the BBA in Digital and Social Media can pursue diverse career paths in marketing, social media management, digital communications, and business development. The skills acquired in this program prepare students for roles that demand a blend of creativity, analytical thinking, and strategic planning in today’s digital landscape.