University of Bologna

Overview

The Master in Tourism, Heritage and Events (Professional Master) at the University of Bologna focuses on integrating business management principles with the dynamic fields of tourism, heritage, and events. This program offers a blend of classroom instruction, hands-on workshops, and insights from industry professionals, culminating in a valuable company internship that enhances practical experience.

What you'll study

The Professional Master is structured into three distinct learning cycles, fostering a comprehensive educational experience through various teaching methods, including lectures, collaborative projects, and practical workshops. The program concludes with an internship, providing a smooth transition into the workforce.

Core courses (examples from the curriculum)

• Accounting and Control
• Corporate Finance
• Marketing
• Digital Culture
• Supply Chain Management

Applied learning components

• Workshops and practical sessions that emphasize real-world management in tourism, heritage, and events
• Collaborative projects aimed at enhancing managerial and teamwork skills
• Industry testimonials featuring insights from professionals (e.g., business-world sessions such as BMmeetings)
• Company internship at the conclusion of the program

Entry requirements

Academic background

• A Bachelor’s degree (to be completed by the enrollment closing date)

English language

• TOEFL iBT: minimum score of 80 (or equivalent)
• IELTS: minimum score of 6.5 (or equivalent)
• Applicants may be exempt from the written English test by providing an English certificate confirming a minimum B2 level, accepted by the school.

Other requirements

• Curriculum Vitae (CV)
• Motivational letter
• Letters of reference (optional)
• Photograph of recognition
• Concentration Form
• Front and back copy of a valid ID or passport
• If available: GMAT/GRE certificate with a score above 550 (GMAT) or equivalent (GRE). Uploading this certificate may exempt applicants from the written aptitude test, as stated by the school.

Career prospects

Graduates of this program are well-equipped to pursue various career opportunities in tourism, heritage management, and event planning. The combination of theoretical knowledge and practical experience gained through internships prepares students to take on managerial roles in diverse settings.