Sunway University

Overview

The Digital Communication (Advertising) with Honors program at Sunway University equips students with essential skills in advertising and digital communication. This comprehensive curriculum emphasizes the impact of brands on audiences in the digital landscape. Students will gain expertise in planning and evaluating advertising campaigns using various tools, including social media strategies, search marketing, and digital analytics.

What you'll study

The program encompasses core study areas that integrate communication foundations, media studies, research skills, and practical applications in advertising and digital communication.

• Organizational Behaviour

• Basic Mathematics

• Intercultural Communication

• Communication Theory

• Media and Society

• Communication Research Methods

Honours learning focus

As part of the Honours component, students will engage in independent academic work and in-depth research activities. This may include a significant project or research aligned with topics such as advertising, digital communication, and audience engagement, tailored to meet the university's Honours requirements.

Curriculum highlights

• Analysis of audience and messaging strategies for digital advertising

• Planning and evaluating campaigns through digital metrics

• Research-driven decision-making for communication strategies

• Professional communication skills applicable in marketing and public relations

For a complete module list, semester-by-semester plan, and information on elective options, please visit the official programme website.

Entry requirements

Students are expected to meet specific academic criteria for admission, including a minimum Grade Point Average (GPA) which reflects their performance in previous studies. Additionally, proficiency in the English language is a prerequisite for enrollment.

Career prospects

Graduates of the Digital Communication (Advertising) with Honors program are well-prepared for various roles in the advertising and digital communication sectors. Potential career paths include advertising strategist, digital marketing specialist, social media manager, and public relations officer, among others. This program provides the skills and knowledge necessary to thrive in the dynamic field of digital communication.