Sunway University

Overview

The Conventions and Events Management (Hons) programme at Sunway University is designed to provide students with the essential skills needed to effectively plan, manage, and promote events within the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector and the broader experience economy. The curriculum focuses on integrating service operations, innovative event technologies, and digital marketing strategies to create unforgettable and smoothly executed events.

What you'll study

The programme includes a variety of core courses that cover key aspects of the conventions and events industry:

• English for the Tourism Service Industry
• Conventions and Events Support Services
• Emerging Technology for Events
• MICE Management
• Business of Tourism and Hospitality
• Accounting for Decision Making
• Business Environment

Students will engage with industry-relevant concepts pertaining to event operations, focusing on:

• Planning and service delivery strategies for enhancing guest and stakeholder experiences
• Application of business and decision-making tools in event scenarios
• Utilization of emerging technologies to facilitate event planning and engagement

For a comprehensive overview of the curriculum, including module details and any capstone or thesis requirements, please refer to the programme's official website.

Entry requirements

To be eligible for the Conventions and Events Management (Hons) programme, applicants typically need to meet certain academic criteria:

• Minimum GPA of 2.0 on a standard grading scale
• English language proficiency demonstrated by a minimum IELTS score of 5.5

Career prospects

Graduates of the Conventions and Events Management programme can expect to find diverse career opportunities in various sectors, including corporate event planning, hospitality management, and tourism development. Potential roles may include event coordinator, conference manager, and marketing specialist within the events industry, where they can leverage their skills to create impactful and engaging experiences. The programme prepares students to thrive in a dynamic and evolving field, equipping them with the knowledge and expertise needed for successful careers in conventions and events management.