Sunway University

Overview

The Advertising and Branding (Hons) programme at Sunway University equips students with essential skills in advertising strategy, brand communication, and creative design. This course emphasizes the development of innovative ideas, production of visual and digital content, and the application of critical thinking to address real-world industry challenges.

• Award: Honours degree (Hons)
• Delivery: University-based study (please refer to the programme website for campus and timetable details)
• Credits: Programme credit requirements apply (see programme website for full credit mapping)
• Language of instruction: English
• Tuition fees: Fees vary; confirm the latest information on the programme website
• Intakes: Typically offered in scheduled academic terms (check the programme website for specific start dates)
• Partner qualification: Degree awarded through a partnership with Lancaster University, featuring certificates from both institutions

What you'll study

The curriculum integrates core modules in advertising and branding with elements of design, communication, and professional practice. As you progress, you will transition from foundational skills to applied campaign work and industry-focused projects.

• Core modules (examples):
  • Creative Thinking
  • Designing with Type
  • Graphic Communication
  • English for Academic and Professional Communication
  • Conceptual Art Direction
  • Media, Culture & Society
  • Digital Photography
  • Cultural Literacy

Applied learning: You will engage in briefs and project-based assessments that focus on developing campaign concepts, visual communication, and digital content. Evaluations typically include a combination of coursework, presentations, and portfolio-style submissions.

Capstone / final project: The programme culminates in a significant project that showcases your ability to research, conceptualize, and present a comprehensive advertising or branding solution (please check the programme website for specific project details).

Entry requirements

Career prospects

Graduates of the Advertising and Branding (Hons) programme will be well-prepared for a variety of career paths in the advertising and marketing sectors. Potential roles include brand manager, advertising strategist, graphic designer, digital content creator, and marketing consultant. The skills acquired throughout the programme will enable you to navigate and excel in the dynamic landscape of advertising and branding.