Sunway University

Overview

The Visual Communication and Media Studies course at Sunway University provides a comprehensive exploration of how visual storytelling and media technologies influence culture, communication, and public perception. This program combines theoretical frameworks with practical creative experiences, culminating in a research-led thesis project that encourages innovative thinking and application.

What you'll study

In this course, you will engage with core areas of study that focus on media narratives, interactive communication, and the responsibilities of media professionals. The curriculum includes the following subjects:

• Research Methodologies
• Interactive Communications
• Narratives in Media
• Professional Practice & Ethics
• Emerging Media
• Technology, Development and Media
• Globalization and Media
• Brand Identity and Narrative

Thesis / Capstone component

A significant aspect of the program is the research-based thesis project. This component allows you to merge academic inquiry with creative experimentation, resulting in an original work that reflects both critical analysis and practical application in media and visual communication.

Entry requirements

To be considered for this program, prospective students should meet the following academic requirements:

• Minimum GPA of 2.7
• English language proficiency, with a minimum IELTS score of 6.0

Career prospects

Graduates of the Visual Communication and Media Studies course will be well-equipped to pursue diverse career paths in various media-related fields. Opportunities include roles in marketing, advertising, digital media production, public relations, and more. The skills developed during this program will prepare you to navigate the evolving landscape of visual communication and media.