University of Southampton

Overview

Business Analytics with Placement (BSc) equips students with the skills to transform data into actionable business insights through analytics, programming, and practical problem-solving. This course includes a year-long industry placement, providing invaluable experience with industry-standard tools such as SAS.

• Award: BSc
• Duration: Typically 4 years (including a placement year)
• Credits: 360 ECTS (UK degree credit equivalence)
• Delivery: On-campus (University of Southampton)
• Placement: Approved industry placement in the third year
• Industry tools: Includes experience with SAS and other analytics software
• Language of instruction: English

What you'll study

Year 1 (Foundations)

• Core training in analytics concepts, data handling, and introductory programming and problem-solving.
• Develop skills to interpret data and communicate results effectively.

Year 2 (Core Analytics & Business Skills)

• Learn analytics implementation and visualization for impactful communication.
• Explore business analytics programming and algorithmic thinking.
• Modules designed to enhance consulting and applied analytics capabilities.
• Study predictive analytics and forecasting methods.
• Discover prescriptive analytics, including simulation-based approaches.

Year 3 (Industry Placement)

• Engage in an approved placement with a business organization.
• Apply analytics and programming skills in a professional context.
• Work on tasks that align with your placement learning objectives.

Year 4 (Applied Project & Degree Completion)

• Complete an applied project that addresses a real-world industry challenge.
• Utilize evidence-based analysis to support your recommendations and decision-making.
• Choose optional modules to focus on areas such as finance, accounting, business, or related interdisciplinary topics.

Note: Module titles and availability may vary—check the programme website for the latest curriculum updates.

Entry requirements

Academic requirements

Admission is generally based on your academic qualifications. The programme does not require GRE/GMAT scores or a specific GPA. Typical requirements include:

• A-levels: AAB
• International Baccalaureate Diploma: Pass with 34 points overall, including 17 points at Higher Level
• BTEC: D in the BTEC Subsidiary Diploma plus AA from two A levels; or DD in the Business BTEC Diploma plus A grade from one A-level; or DDD in the Business BTEC Extended Diploma

English requirements

Minimum scores (choose one test):

• IELTS (Academic): 6.5 (overall)
• TOEFL iBT: 92 (overall)
• PTE Academic: 67 (overall)
• Duolingo English Test: 120 (overall)

Documents you may need

• Academic transcripts/qualification certificates
• English test results (if required)
• Personal statement (if requested by the admissions process)
• Passport/ID and any supporting documents required for your application

Career prospects

Graduates of the Business Analytics with Placement course are well-prepared for a variety of roles in the analytics and business sectors. With a strong foundation in data analysis, programming, and practical industry experience, you will be equipped to pursue careers in areas such as data analysis, business intelligence, consulting, and more. The skills gained throughout the programme will enable you to make strategic business decisions based on data-driven insights.