University of Amsterdam

Overview

The Master of Science in Communication Science with a focus on Persuasive Communication at the University of Amsterdam offers a comprehensive exploration of how persuasive messages and campaigns operate within the realms of marketing and health. This program equips students with the skills to design, test, and evaluate communication strategies, particularly in the dynamic landscapes of digital and social media.

What You'll Study

The curriculum is structured to provide a robust theoretical and methodological foundation in persuasive communication through a range of core courses, including:

• Health Communication
• Marketing Communication
• Brand Communication
• Organisational Behaviour and Communication
• Persuasion and Resistance
• Persuasive Design in a Digital Era

Applied learning is emphasized throughout the program, allowing students to develop and assess persuasive communication strategies while considering audience responses across various digital contexts. The program culminates in a final academic assessment, showcasing students' ability to apply communication science principles to real-world persuasive communication challenges.

Entry Requirements

Applicants are generally expected to hold an academic Bachelor’s degree in Communication Science or a related field, such as Sociology, Psychology, Political Science, Communication & Information Studies, Media Studies, Journalism with a research focus, Business Administration, or International Relations. Proficiency in English is also required for admission.

Career Prospects

Graduates of the MSc Communication Science – Persuasive Communication program are well-prepared for a variety of career paths. They can pursue opportunities in marketing, health communication, public relations, and organizational communication, among other fields. The skills acquired will enable them to effectively influence and engage audiences in diverse professional settings.