Glasgow Caledonian University

Overview

The MSc International Fashion Marketing at Glasgow Caledonian University is designed to provide you with an in-depth understanding of fashion strategy, brand management, and ethical, customer-centric marketing on a global scale. This program will equip you with the practical skills necessary for a successful career in fashion marketing, merchandising, and brand planning.

• Level: Master’s (MSc)
• Duration: Typically 12 months full-time
• Credits: 180 credits (typical MSc credit structure)
• Delivery: On-campus at Glasgow Caledonian University
• Language of instruction: English

What you'll study

Core modules may include:

• Applied Professional Practice
• Consumer Behaviour in Fashion
• Contemporary Issues in International Fashion Marketing
• Ethics, Governance and Responsible Leadership
• Strategic Fashion Brand Management
• Fashion Buying, Merchandising and Logistics
• International Fashion Marketing Planning and Strategy

The program combines industry-focused teaching with practical learning experiences, allowing you to apply marketing theories to real-world challenges in the fashion industry.

Assessment: Your performance will typically be evaluated through a combination of written assignments, presentations, and applied projects that align with the themes of marketing and industry practices.

Entry requirements

Academic requirements

• A UK honours degree with a minimum of 2:2 (or equivalent) in any subject area.
• Applicants with non-standard qualifications may be considered through Recognition of Prior Learning (RPL), provided they can demonstrate relevant work experience and/or professional learning.

English language requirements

• IELTS Academic: Overall score of 6.0 with no element below 5.5
• TOEFL iBT: 78
• PTE Academic: 59
• Oxford Test of English (OTE): 121

Typical application documents

• Completed application form
• Academic transcripts and degree certificate (or proof of expected completion)
• English test results (if applicable)
• CV and/or evidence of relevant experience (if required)
• Any documents supporting RPL (if applying through prior learning)

Career prospects

Graduates of the MSc International Fashion Marketing program are well-prepared for various roles in the fashion industry. Opportunities may include positions in fashion marketing, brand management, merchandising, and strategic planning. The program's focus on ethical and customer-oriented marketing practices ensures that you will be equipped to navigate the evolving landscape of global fashion marketing.

Additionally, post-study work rights may be available, allowing you to gain valuable work experience in the UK after graduation, subject to visa regulations in place at that time.