University of Derby

Overview

Marketing (PR and Advertising) with Foundation Year (Hons) is crafted to enhance your practical marketing and communications proficiency. This course spans brand development, campaign planning, digital marketing strategies, and data-driven decision making.

By integrating a foundation year with honours-level studies, you will gain essential knowledge relevant to public relations, advertising, and contemporary marketing channels, setting the stage for a successful career in both agencies and corporate teams.

What you'll study

Foundation Year (where applicable)

• Contemporary Issues in Business
• Study Skills for Business
• Business Communication and Decision Making
• Data Analysis for Business

Honours-level study

• Marketing
• Digital Marketing
• Managing the Brand
• Design and Creativity for Marketers

Assessment and progression

Evaluation methods typically encompass a blend of written assignments, presentations, and practical tasks tied to marketing and communications practices. For detailed information regarding modules, credit weighting, and assessment specifics, please refer to the University of Derby's programme specification.

Entry requirements

Admission is based on the qualifications listed below. Specific GRE/GMAT or GPA grading requirements are not detailed in the programme record.

• UCAS points: 72
• A Level: DDD
• BTEC: MPP
• GCSE: Mathematics and English are preferred. If these qualifications are not held, it may be possible to undertake Level 2 Mathematics and English as part of the course.
• Access to HE: Successful completion of the Access to HE Diploma with 60 credits (45 at Level 3 and 15 at Level 2).

Career prospects

Graduates of this programme can anticipate a variety of career opportunities in the fields of marketing, public relations, and advertising. The skills acquired during the course prepare you for roles in both agency environments and in-house marketing teams, equipping you to navigate the dynamic landscape of modern marketing effectively.