Robert Gordon University

Overview

The BSc (Hons) in Business with Data Analytics at Robert Gordon University offers a comprehensive blend of essential business education and practical data analytics skills. This program empowers students to leverage data to enhance decision-making across various sectors, including marketing, finance, operations, and digital business.

• Level: Undergraduate (Honours)
• Qualification: BSc (Hons)
• Duration: Typically 48 months full-time
• Delivery: On campus in Aberdeen
• Credits: Honours degree structure, module-based (credit weighting may vary)
• Study abroad: Opportunity to spend one semester abroad, subject to availability
• Language of instruction: English
• Application: Apply through the university or agent process; details vary by intake

What you'll study

• Year 1: Establish foundational business concepts and introduce core analytics principles, including programming basics and data handling techniques.

• Year 2: Enhance practical skills through modules that integrate business disciplines such as marketing, finance, economics, and digital business with analytics methodologies.

• Year 3: Specialize further with advanced modules in analytics and business strategy, with the option to study abroad for one semester based on progress and availability.

• Year 4 (Honours): Undertake an independent honours project and deepen knowledge in areas such as entrepreneurship, project management, and sustainable business practices.

Indicative module areas

• Business and management fundamentals
• Marketing and customer analytics
• Finance and decision support
• Human Resource Management
• Economics for business
• Digital business environment
• Sustainability management
• Programming for analytics
• Visualisation methods and communication of insights
• Entrepreneurship and innovation

Entry requirements

Admission is typically based on recognized UK and international qualifications. The program does not require specific GRE or GMAT scores.

Examples of accepted qualifications include:

• SQA Higher: BBBC
• GCE A Level: BCC
• Irish Leaving Certificate: H2H3H3H3
• IB Diploma: 27

Career prospects

Graduates of the BSc (Hons) in Business with Data Analytics are well-equipped for a range of career opportunities in various sectors. The combination of business acumen and data analytics expertise prepares students for roles in marketing, finance, operations, and management. Additionally, graduates may pursue further studies or professional development in specialized areas of interest.

Upon completing the degree, students may also be eligible to apply for a post-study work route in the UK, subject to meeting the necessary eligibility criteria established by the UK government.