Robert Gordon University

Overview

The MSc in Corporate Communication and Public Affairs at Robert Gordon University is designed to equip students with strategic communication skills essential for various roles in media, public affairs, and corporate reputation management. This program integrates academic study with practical learning opportunities, including a professional industry placement, providing a comprehensive approach to mastering corporate communication.

What you'll study

The program is structured to transition from foundational concepts in communication and public affairs to practical applications, research, and independent projects. Students will engage in a variety of learning experiences, including lectures, seminars, applied workshops, and guided research activities.

• Core modules include:
  • Corporate Communication and Public Affairs
  • Legal, Ethical, Political, Economic and Institutional Frameworks
  • Public Relations Theory and Practice
  • Media Industries
  • Politics and the Media
  • Research Proposal
  • Professional Industry Experience (includes a four-week placement)
  • Project
  • Dissertation

Assessment methods typically consist of a blend of written assignments, presentations, and project-based submissions aligned with professional communication practices.

Entry requirements

• Academic qualification: Applicants are generally expected to hold a UK 2:2 honours degree (or equivalent) in any discipline.
• Consideration: Individuals with a lower degree classification or relevant professional experience may be considered on a case-by-case basis.
• English language proficiency:
  • IELTS Academic: 6.5 (or equivalent)
  • TOEFL iBT: 88 (or equivalent)
  • PTE Academic: 65 (or equivalent)
• Typical application documents: Academic transcripts, degree certificate, CV (if applicable), passport/ID, and English test results (if required). A personal statement detailing interest in corporate communication and public affairs may also be requested.
• Application timing: It is advisable to submit applications as early as possible to accommodate varying deadlines based on the program start date and applicant category.

Career prospects

Graduates of the MSc in Corporate Communication and Public Affairs will be well-prepared for a range of career opportunities in corporate communication, public relations, and public affairs. The skills and knowledge gained during the program will enable them to effectively manage corporate reputation, navigate media landscapes, and engage in impactful public communication strategies.

Upon completion of the MSc, students may also explore options for post-study work in the UK, depending on individual circumstances and current immigration regulations, allowing them to gain valuable professional experience in the field.