Birmingham City University

Overview

The Global Sport Management program at Birmingham City University is designed to equip students with essential business skills tailored for the dynamic sports industry. This comprehensive course combines theoretical knowledge with practical experience, helping students develop a strong foundation in sport management, marketing, analytics, and event operations. Students will have opportunities to build professional networks, enhancing their employability in the competitive global sports market.

What you'll study

The curriculum is thoughtfully structured to progress from foundational concepts to advanced management practices. It typically encompasses a blend of academic modules and hands-on projects.

• Year 1 (Foundation): Introduction to Sport Business Management; Marketing Principles & Practice; Finance for Managers; Personal Development as a Global Sports Manager; Methods in Research and Project.
• Year 2 (Applied Management): Managing Sports Venues; Sports Media; Live Event Experiences; Sport for Development; Entrepreneurial Thinking; Crisis Management and Security.
• Year 3 (Specialist Focus & Project): Sports Events Management; Building your Brand; Sports Analytics and Digital Innovation; Managing Venues/Event Operations; Management Project.
• Placement Year (Optional): A chance to gain professional experience and enhance employability skills through a placement in the sports industry.

Module titles and availability may vary. Please confirm the latest offerings with the university.

Entry requirements

Entry requirements may differ based on the applicant's profile, with the program considering various UK and international qualifications. Equivalent qualifications may be accepted if the listed GCSE requirements are not met.

GCSE Requirements: A minimum of grade C/4 in GCSE English Language and Mathematics (or equivalent).

Typical UK Entry: BBC or 112 UCAS points.

Level 3 Subjects: Up to three subjects may be considered (e.g., A-levels or equivalent Level 3 qualifications).

Career prospects

Graduates of the Global Sport Management program will be well-prepared for a variety of roles within the sports industry. The mix of academic knowledge and practical experience positions students to pursue careers in sports marketing, event management, sports analytics, and venue operations, among others. Furthermore, the professional networks developed during the course will be invaluable for career advancement and opportunities in this competitive field.