Teesside University

Overview

The Multimedia Public Relations master's programme at Teesside University is designed to enhance your advanced PR and communication skills. With an emphasis on digital content creation, campaign planning, and professional portfolio development, this course prepares you to excel in the ever-evolving field of public relations.

You will acquire the ability to research target audiences, manage reputational risks, and deliver innovative, ethical communications for organizations at local, national, and global levels.

What you'll study

The curriculum integrates essential public relations modules with multimedia production and research, culminating in an industry-focused project. The specific course titles may be updated periodically, so it's advisable to check the programme website for the latest information.

• Digital Platforms and Production
• Global Brands / Local Jewels
• Launchpad: Exit to Industry
• Public Relations and Promotional Culture
• Public Relations: Campaigns and Creativity
• Researching Communications
• Master’s Project: Multimedia Public Relations

Final assessment

• The Master's Project focuses on multimedia public relations, typically involving a significant body of work supported by thorough research and professional presentation.

Entry requirements

To be eligible for this programme, applicants should possess a Lower Second Class degree or its equivalent. It is recommended to confirm specific academic requirements on the university's official website.

Career prospects

Graduates of the Multimedia Public Relations programme are well-equipped to pursue various roles in the public relations and communications sector. Potential career paths include positions in corporate communications, media relations, digital marketing, and content creation across a range of industries. The skills gained during this course will provide a competitive edge in a dynamic job market, allowing you to effectively navigate the complexities of modern public relations.